Jeca Costa
Food Influencer
Jeca Costa is a Brazilian chef and content creator who lives and works in Iceland, where she is part of the team at a five-star restaurant. Her work combines gastronomy, lifestyle, culture and the everyday life of a Brazilian woman in a Nordic country, forging a close and authentic connection with her community.
With a particularly strong presence on TikTok and also active on Instagram, Jeca shares recipes, culinary experiences, interesting facts about Iceland and various moments from her personal and professional life. The spontaneity of her videos and her closeness to her audience are key elements in building her personal brand.
At Vyra, we created the Jeca Costa logo, designed to strengthen recognition of her personal brand and complement a communication strategy based primarily on spontaneous content and video.
We have also created a media kit, bringing together the creator’s profile, their content areas, platform metrics, audience profile, collaboration formats, content examples, commercial proposals and partnership terms. This document serves as the main tool for presenting the creator to brands and potential partners.
The project also includes defining the positioning, differentiation, collaboration formats and priority brand categories, as well as market research, analysis of other creators, trends and the identification of opportunities in Portugal, Brazil and Iceland.
Vyra handles public relations and partnership management on a monthly basis, from researching brands and contacts to preparing proposals, sending presentations and following up on responses. We are also responsible for negotiating fees, terms and conditions, content to be produced and usage rights, adapting communications to Portuguese or English depending on the brand and market.
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