Mintalyst
Sale of TCG Cards
Mintalyst is a brand dedicated to the world of TCGs and collectables, specialising in the buying, selling and swapping of Pokémon cards and other brands recognised by players and collectors.
At Vyra, we developed Mintalyst’s brand identity, starting with the creation of the logo and the definition of a visual language directly linked to the world of collectable cards. The identity was designed to convey expertise, trust and a close connection with the community, creating a distinctive and easily recognisable image within this market.
We were also responsible for the design of the online shop, from the page structure and organisation of categories right through to the presentation of the products and the browsing experience. The whole concept was designed to make searching for and discovering cards easier, whilst showcasing the products and meeting the expectations of players and collectors.
The project resulted in a strong and coherent brand identity, designed to position Mintalyst within the TCG and collectables market and to create a consistent brand experience from the very first point of contact through to browsing the online shop.
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